The BBC has introduced a new 3D Experience feature for the 2026 FIFA World Cup, giving fans a completely different way to follow matches online.
The tool is available directly through the BBC Sport website, with an option to “Experience this match in 3D” displayed below the score on each live match page.
The feature is built as a dynamic, interactive web application, meaning fans must visit the page directly in a browser rather than through a standard article link.
Unlike a traditional broadcast or highlights package, the 3D Experience puts significant control in the hands of the viewer throughout the match.
One of the standout options allows fans to watch the game through the eyes of any individual player currently on the pitch during the match.
That first-person perspective is one of several unique viewing modes available within the tool, making it a genuine alternative to a conventional broadcast experience.
Fans can also choose a tactical match view, which provides a wider overhead perspective useful for following the shape and movement of both teams.
There is additionally a third-person view of specific players, allowing supporters to keep a close watch on a particular individual throughout the course of the game.
The feature also hands supporters control of the broadcast cameras, letting them decide which angle and perspective they follow at any given moment.
The BBC’s 3D Experience represents one of the more ambitious digital football products rolled out during a major international tournament in recent years.
With the 2026 World Cup attracting enormous global interest, the tool offers fans a fresh and technically impressive way to engage with every match.
The feature sits alongside the BBC’s standard live match coverage, meaning supporters can switch between traditional updates and the immersive 3D viewer as they choose.
