Morocco’s World Cup campaign continues to gather momentum, even if their latest performance against Canada was far from a classic display of attacking football.

    The north African side beat the 2026 co-hosts 3-0 in their round of 16 tie in Houston, booking their place in the quarter-finals with a controlled if unspectacular victory.

    Morocco managed just five efforts on goal, the fewest recorded by any team winning a World Cup knockout match, and the first half produced more yellow cards than shots for the first time in World Cup history.

    Yet the Atlas Lions came through comfortably enough, and the cliché rings true here — the measure of a great team is knowing how to win when not at their best.

    Morocco are now unbeaten in their last 34 matches across all competitions, a remarkable run that cements their status as one of this tournament’s most feared sides.

    Their only defeat in recent memory was a 1-0 loss to Kenya in August 2025 in the African Nations Championship, a tournament restricted to players based in Africa’s domestic leagues.

    Canada had early chances through Jonathan David and Tani Oluwaseyi, both saved by goalkeeper Bono, but Morocco took firm control once they settled into the contest.

    Canada manager Jesse Marsch acknowledged as much in his post-match assessment, saying: “They were bending a little bit but they didn’t break.”

    Captain Achraf Hakimi was a constant threat throughout, while Brahim Diaz contributed two assists to take his World Cup tally to four, the most of any African player in the competition’s history.

    Morocco manager Mohamed Ouahbi praised his side’s resilience and identity, saying: “What matters is we didn’t change our identity, we didn’t change our game philosophy.”

    Ouahbi added: “We are playing the World Cup which means there will be difficult moments. What matters is when we are not at our best, we have to be resilient.”

    Morocco have now won four World Cup knockout matches across 2022 and 2026, equalling the combined total of every other African nation to have competed at the tournament.

    One more victory would match their historic 2022 run in Qatar, where they became the first African nation to reach the semi-finals of a men’s World Cup.

    BBC 5 Live pundit Chris Sutton was honest in his assessment, warning: “Morocco were just not at their very best, and there are tougher tests to come.”

    Sutton added: “They are devastating on the counterattack. But if France get through and Morocco perform like they did in the first half against a team like France, they will be crushed.”

    Questions around their consistency remain, having also needed a stoppage-time header to avoid elimination against the Netherlands in the round of 32.

    The foundations of Morocco’s rise were laid through long-term investment backed by King Mohammed VI, whose name adorns both an academy and a $65m training complex opened in 2009 and 2019 respectively.

    Ouahbi gave direct credit for the country’s transformation, saying: “Everything that is happening right now in Moroccan football is thanks to Mohammed VI. He has invested a lot in the last few years, especially this academy.”

    That investment allowed Morocco to recruit diaspora talent such as Hakimi and Diaz, both born in Spain, and helped them become Africa’s top-ranked nation.

    Ouahbi was clear-eyed about where Morocco now stands, declaring: “It’s not a surprise, we are no longer a surprise as of today. When people talk about Morocco they talk about a real contender, a major footballing nation.”

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    Rowan Clarke is a lifelong Arsenal fan and seasoned football reporter, covering news across the Premier League and Serie A. Rowan brings readers match analysis, transfer updates, and insider insights from the heart of European football.